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Cybersecurity Trends: How to Protect Yourself Online

Date Published:  October 19th, 2023Date Updated:  February 28, 2024

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In our connected world, staying informed about cybersecurity trends is more crucial than ever. With the rise of cyber attacks over the last decade, understanding and adopting cutting-edge cybersecurity solutions has never been more essential.

In 2023 alone, cybercrime is predicted to cost upwards of $8 trillion. In preparation for Cybersecurity Awareness Month, this post explores the latest cybersecurity trends and how EarthLink’s suite of security tools can help safeguard your digital life.

Section 1: Cybersecurity trends for the years to come

Growing sophistication of cyber attacks

Cyber attacks in 2023 are becoming increasingly innovative, with hackers developing advanced strategies to penetrate defenses. On average, there are 300,000 new malware created every day, a majority of which is delivered to victims via email, according to Statista. These attacks can be costly, emphasizing the importance of staying ahead with the latest security measures and being mindful of the security risks involved in our digital interactions. By 2026, experts predict the Security as a Service market will exceed more than $22 billion in an effort to thwart these attacks.

Increased adoption of AI in cybersecurity

Artificial Intelligence is playing a pivotal role in identifying and mitigating threats, providing proactive solutions to combat cyber threats and ensuring a secure online environment. Trends in cybersecurity show a promising trajectory towards more robust and intelligent defense mechanisms through AI. More than 80% of IT decision-makers intend to invest in AI-powered cybersecurity within the next two years, according to a Blackberry study.

But this can be seen as a double-edged sword. While cybersecurity experts will work towards utilizing AI to stop these crimes, bad actors will also use AI to their advantage at perfecting their attacks. Some experts in the space have already tested and proven that large language models like ChatGPT have the capabilities to write malicious code.

Evolution of ransomware

Ransomware attacks, or cyber attacks wherein criminals will hold digital information, data, or files hostage for a ransom, are evolving to become more damaging and targeted, putting both individuals and organizations at risk. In the last five years, ransomware attacks have increased by 13%, and accounted for at least 20% of cyber crimes committed in 2022.

The rising trend of sophisticated ransomware underscores the urgency to adopt reliable cybersecurity services to protect sensitive information.

Demand for cybersecurity services

The demand for comprehensive cybersecurity solutions is growing exponentially across various sectors, highlighting the importance of reliable and efficient services to counteract the escalating threats in the cyber realm. More than 60% of Chief Information Officers questioned in an annual survey by Gartner Inc. said they plan to increase spending on cybersecurity. Gartner also found that spending in information security and risk management will reach more than $188 billion in 2023.

Growing reliance on cloud services and accompanying threats

Cloud computing has revolutionized the way businesses and individuals store and access data. Add on the rise of remote work in a post pandemic world, and there’s a dramatic increase in the need for cloud-based services.

As reliance on these services rise, so does the attention of cybercriminals. Unauthorized data access, insecure interfaces, and the potential for account hijacking highlight the need for robust cloud security measures.

Rise of social engineering threats

Social engineering capitalizes on human behavior, tricking individuals into revealing sensitive information or performing specific actions. Though versions of it have been around since the internet gained widespread use, phishing, spear phishing, baiting, and identity theft will continue in full force.

Mobile cybersecurity: A growing concern

With smartphones being an integral part of our lives, they’ve also become appealing targets for cybercriminals. From malicious apps to insecure Wi-Fi connections, the threats are multifaceted, underscoring the need for heightened mobile security measures.

In 2022, the world saw the highest rate of mobile phishing in history, according to Lookout, an IT security firm. Half of mobile users around the world were exposed to a phishing attack every quarter, and that number is expected to rise.

Automotive hacking: The threat to modern vehicles

Modern vehicles are not just machines; they’re advanced computer systems on wheels. As automotive technology evolves, so do the threats. Cybercriminals can exploit vulnerabilities in vehicle software, potentially affecting controls, stealing data, or compromising safety features. Specifically, hackers gaining control of the vehicle or using microphones to listen in on conversations are expected to rise with the use of automated vehicles. This emphasizes the need for automotive industries to prioritize cybersecurity, ensuring that drivers and their vehicles are protected.

Cyberespionage: A new age threat

States and corporations are not just battling on economic fronts but in cyberspace too. Cyberespionage involves the use of cyber tools to steal classified information or intellectual property, reinforcing the need for secure, encrypted channels of communication and data storage. During the Covid-19 pandemic, INTERPOL reported an increase in attacks targeting governments, major corporations, and essential infrastructure.

Section 2: How to step up your cyber defenses with personal best practices

Embrace multi-factor authentication (MFA)

MFA isn’t just an industry buzzword; it’s one of the most effective defenses against unauthorized access. By relying on multiple verification methods, it ensures that even if one layer is compromised (like a password), the intruders still can’t gain access. Whether it’s a text message code, a fingerprint, or facial recognition, combining these factors significantly elevates personal cybersecurity.

Craft strong and unique passwords

Your password is the key to your digital kingdom. Instead of a one-size-fits-all password, create unique passcodes for different accounts. Use a mix of uppercase and lowercase letters, numbers, and special symbols. Avoid easily guessable information, like your name or birthday. Consider using a passphrase — a sequence of words or an abbreviation of a memorable sentence.

Stay updated on software patches

Cybercriminals often exploit vulnerabilities in outdated software. Regularly updating your device’s operating system and applications closes these security loopholes. Turn on automatic updates when possible, ensuring you’re always protected by the latest security patches.

Be wary of suspicious emails and links

Phishing remains a dominant strategy for cybercriminals. Always scrutinize unexpected emails, especially those requesting personal information or urging immediate action. Hover over links to see where they lead and avoid downloading attachments from unknown sources.

Regular backups: Your digital safety net

Consistently backing up important data ensures that, even in the event of a ransomware attack or system failure, your information is secure. Consider both cloud-based and physical storage options and automate backups when possible.

Section 3: EarthLink’s security solutions

As we navigate the ever-evolving landscape of cybersecurity, understanding and adapting to new trends is crucial, for individuals and organizations alike. These trends underline the significance of proactive cybersecurity measures and the necessity for reliable tools to counter emerging threats. This is where EarthLink steps in, offering a robust suite of security tools designed to safeguard your digital life.

Understanding these cybersecurity trends and aligning them with the right tools is not just about defending against threats; it’s about creating a secure, seamless online experience, allowing us to embrace the digital world with confidence and peace of mind. Here’s how EarthLink can prepare you for these upcoming changes and challenges in the cybersecurity space.

EarthLink Cyber Safety

EarthLink Cyber Safety offers real-time antivirus protection, secure VPNs, credit alerts, identity theft protection, and more, powered by Norton, ensuring optimal cyber safety and shielding your digital life from potential threats.

EarthLink EasyTech

EarthLink EasyTech is your go-to solution for all smart device-related problems, whether at home or the office. Our product experts are ready to guide you through any issue, ensuring a smooth and secure digital experience.

EarthLink Data Backup

With EarthLink Data Backup, automatically secure your files, pictures, videos, and documents across multiple devices. Choose the storage you need and safeguard your data instantly.

EarthLink offers these cybersecurity solutions, ensuring protection from cyber safety to remote technical support, and online data backups. Plus, EarthLink customers can enjoy a free 30-day trial of our privacy and security tools.


Understanding and staying updated on cybersecurity trends and threats is crucial in the world we live in. Adopting advanced security tools and services is a proactive step in ensuring a secure online experience. Explore and consider EarthLink’s comprehensive suite of security tools to protect your digital life and stay one step ahead of cyber threats.

Remember, in the ever-evolving landscape of cybersecurity threats, staying informed is your first line of defense.

Ready to secure your digital world with EarthLink? Call our internet experts today and navigate the online realm with peace of mind.

Call 833-957-0229

Maddy Hogan

Maddy Hogan

Maddy Hogan, a copywriter for EarthLink, is a New Englander by birth, raised in the South, and a Hoosier at heart. A graduate of Indiana University-Bloomington's Media School, she brings her unique voice and insights to publications like The Island Packet, The Cherokee Tribune, The Atlanta Business Chronicle, and The Marietta Daily Journal. When she's not writing, Maddy is passionate about traveling, art, reading, movies, well-timed memes, and her two kitties.

See all posts from Maddy Hogan.