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How to Make Your Company Website More Effective

EarthLink Staff By EarthLink Staff November 14, 2018

Summary: Your company’s website is one of the first places potential customers interact with you, so it’s crucial that it remains competitive. Here are a few quick tips you can implement today to strengthen your online presence.

 

Are you wearing multiple hats at your company? Are you tasked with making sure your company is competitive in the market? Below are quick tips you can implement in no time to make sure your website is competitive.

Is your site mobile-friendly? Nearly 60% of all searches are done on a mobile device. Google prioritizes sites that are optimized for mobile devices. You can minimize lost business opportunities by ensuring your customers can easily navigate your website on any device.

Is your website up to date? Did you know that 88% of people research a website before visiting in person or making a purchase? Stale content hurts search engine ranking and can create distrust with your customers. Add new content related to product and service updates, new offers, videos, tutorials, and helpful information to give your visitors a reason to come back to your site.

Do you have videos? Your website has less than 20 seconds to capture your clients’ attention. Using video can draw attention and keep them on your site. A great video simplifies your messages and engages your visitors. Create product videos or overviews, client testimonials, or share stories from your team and show your company’s personality.

These are just some of the many ways you can improve the effectiveness of your website for your customer and when it comes to ranking on Google.  Want to know how your website is performing? Get your website performance score in under two minutes.

EarthLink Staff

EarthLink Staff

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Filed Under: Small Business

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