Tips to boost your company’s website effectiveness

Are you wearing multiple hats at your company? Are you tasked with making sure your company is competitive in the market? Below are quick tips you can implement in no time to make sure your website is competitive.

  • Is your site mobile friendly?  With mobile use on the rise, nearly 60% of all searches are done on a mobile device.  Google prioritizes sites that are optimized for mobile devices. You can minimize lost business opportunities by ensuring your customers can easily navigate your website on any device.


  • Is your website up-to-date?  Did you know that 88% of people research a website before visiting in person or making a purchase?  Stale content hurts search engine ranking and creates mistrust with your customers. Add new content related to product and service updates, new offers, videos, tutorials & how-to instructions to give your visitors a reason to come back to your website.


  • Did you know visitors love video? Your website has less than 20 seconds to capture your clients’ attention, use video to draw attention and keep them on your site. A great video simplifies your messages and engages your visitors. Create product videos or overviews, client testimonials or share stories from your team and show your company’s

These are just some of many ways you can improve the effectiveness of your website.  Want to know how your website is performing? Get your score in under two minutes.



Every small business should be using video in their marketing

Nothing engages like video.

Video is a powerful platform to promote your business, your services or simply to get your message out telling prospects why you stand out from your competition. Get the scoop on how Video Marketing can work for your business in our infographic below.

Video helps boost your marketing in a number of ways:

  • Improve your ranking in Google: Video is an effective way to engage visitors on your website, increasing the amount of time visitors stay on your website. Google takes visit duration into account when determining page ranks, on grounds that if people are spending a lot of time on your website, it must have quality content.
  • Showcase your brand’s personality: Use video to showcase your brand’s personality. Use video to introduce your brand to newcomers, answer your website visitors’ questions, or create an emotional bond through humor. Create a favorable and lasting impression.
  • Improve results: Businesses that include video on their website generally see higher engagement rates, higher click-through rates, and higher conversion rates.

Use video to promote your business on Vimeo, social media, and add video to your website to engage your visitors.

EarthLink has a special offer: Get a new logo for your business, and we’ll include a logo reveal video! As a business, you get one chance to make a great first impression with customers. Work with a designer to create a custom logo that you can use on your website, social, in print, and everywhere else. Plus, right now you can launch your new logo with a logo reveal video, included with your logo design! Check out sample designs and logo reveal videos: Call 1-866-528-0117 to speak with an online marketing consultant to learn more.