By Erin Ellison January 26, 2021
Summary: What are internet data caps all about? They limit everything you do online from streaming to learning. EarthLink takes a look including why you want a home internet service provider with no data caps.
From work to school to entertainment to keeping connected to family, the internet helps us do it all. What was once a fun luxury now feels like an absolutely essential part of life. In fact, according to a Pew Research study, 53% of Americans say the internet has been essential to them in 2020 — with 34% more describing internet access as important to them.
Then why do some internet service providers (ISPs) try to limit how much you can use your home internet service by tacking on data caps? You may hear it’s to help keep access and pricing stable across ISPs, but how we all use the internet varies. So, while charging heavy users has become a common practice, it’s now become pretty unappealing for many consumers who’ve seen their usage increase significantly this year.
Let’s take a look at how data limits work, and why you want an internet service provider without data caps.
A cap is a restriction on how much data can be sent over your home internet. It’s not how much time you’re spending on the internet, but rather how much information you’re sending or receiving. That includes sharing photos, streaming video, playing games, emails, video calls, using your smart TV, the devices on your WiFi, and more — whenever you’re online. If you hit that cap in a month, your ISP can limit your access until the next billing period or charge fees to access more data.
Most providers give you an allowance on how much data you can use each month. But what happens when you overspend that allowance? You might get hit with a huge overage fee — up to $100 per month — for using your internet your way or watch as your internet slows down for the rest of the month.
Adding data caps or throttling down your internet speed are ways that some ISPs control your internet use and discourage usage levels that they decide is too much.
The internet is powered by data. We know because, as internet pioneers, we were there when the Information Superhighway was building its on-ramp. It quickly became — and still is — where we turn to learn more and get answers. So, why would an ISP want to limit your access to it?
Watching a TV show or a movie on your favorite streaming service uses roughly one GB of data per hour for standard definition (SD) video and up to three GB per hour for high definition (HD) video. By the way, whether you’re downloading or streaming, you’ll use about the same amount of data to access that show or film. So, if you are binging that cool new series in HD, you could be looking at 30 gigs of data for roughly a season. And that doesn’t include data for video conferencing for work, sending grandma the latest photos, or having virtual classrooms for school.
Let’s face it: we’re using more data than ever. In fact, even before the COVID-19 pandemic, the average household’s internet data usage had jumped 38 times in ten years to 344 GB in 2020 according to DecisionData. By the third quarter of 2020, the average data consumed was up to 383.8 GB — an increase of nearly 40% from last year.
A cap is a restriction on how much data can be sent over your home internet.
In the first few weeks of March 2020, there was an 18% increase in in-home data usage compared with the same time in 2019, according to Statista. They also found that 29.7% of U.S. social media users were on the platforms an additional one or two hours per day in the same timeframe. In March 2020, the in-home data usage of smartphones rose by 34%.
A Horowitz Research COVID-19 study found that 61% of U.S. households had added new users who were working or studying at home this year — including 60% of households in May 2020 alone.
We’re using home internet more and to do more things.
Frequent use can burn through your monthly data allowance quickly, but how do you know what your family is spending that data on? Here are a few of the most common things that use a lot of data:
When you add up the usage for everyone and their devices connected to your service, you’ll get a better idea of how much internet you need.
If you have data caps with your current internet service provider, look at your account or contact their customer support team to find out where to find this information on their site. It will let you see how they’re monitoring your internet usage as well as how close you’re getting to going over your data limit on a regular basis.
That’s an important question to ask as you consider high-speed internet service providers in your area. Start by considering how much data you are currently using each month. Are you frequently going over your limit? Do you plan to grow your usage or will it change in the coming months?
We hope this article has helped you gain a deeper understanding of what data caps are, how they impact your internet use, and why you should avoid them for your home internet service provider.
Just so you know, EarthLink doesn’t have data caps. We think making the right connection with your ISP is essential, and you should be able to use the internet how you want. Find out more about EarthLink’s residential HyperLink internet.
Erin Ellison is the Director of Content & SEO for EarthLink. She has more than 15 years of writing experience for businesses, agencies, and the media. Her superpower is translating complicated tech jargon into language we can all understand. She currently lives and works in Atlanta. Connect with Erin on LinkedIn.
See all posts from Erin Ellison.