Every Small Business Should Be Doing Video Marketing

EarthLink Staff By EarthLink Staff July 23, 2020

Nothing engages like video.

Video is a powerful platform to promote your business, your services or simply to get your message out telling prospects why you stand out from your competition. Get the scoop on how video marketing can work for your business in our infographic below.

Video helps boost your marketing in a number of ways:

  • Improve your ranking in Google: Video is an effective way to engage visitors, increasing the amount of time visitors spend on your website. Google takes visit duration into account when determining page ranks, on grounds that if people are spending a lot of time on your website, it must have quality content.
  • Showcase your brand’s personality: Use video to introduce your brand to newcomers, answer your website visitors’ questions, or create an emotional bond through humor. The best videos can create a favorable and lasting impression.
  • Improve results: Businesses that include video on their website generally see higher engagement rates, higher click-through rates, and higher conversion rates.

Use video to promote your business on Vimeo, social media, and add video to your website to engage your visitors.

Small Business Video Video Marketing Earthlink Infographic

EarthLink has a special offer: Get a new logo for your business, and we’ll include a logo reveal video! As a business, you get one chance to make a great first impression with customers. Work with a designer to create a custom logo that you can use on your website, social, in print, and everywhere else.

Plus, right now you can launch your new logo with a logo reveal video, included with your logo design! Check out sample designs and logo reveal videos: earthlinklogodesign.com . Call 1-866-528-0117 to speak with an online marketing consultant to learn more.

EarthLink Staff

EarthLink Staff

See all posts from EarthLink Staff.

Filed Under: Small Business

With the right tools, you can innovate and transform your small business. From high-speed business internet to digital marketing tips and tricks, we’ll help you make your mark.